Posted on Jan 23, 2009 in Opinions
After the last MSN Music DRM fiasco, you would have thought Microsoft would have learnt their lesson. However, the new MSN Mobile Music service locks music purchases to the phone they were bought on.
How does Microsoft defend this policy? Hugh Griffiths offered this gem of an interview with PC Pro. In it he offers a few words of wisdom:
Why has Microsoft gone back to DRM when the vast majority of music services have ditched it?
At the moment, to be honest with you, we don’t have the functionality in-house to provide a mechanism for transferring between mobile phones and PC. We don’t have that functionality available”.
Seriously folks, how could they possibly ever build that sort of functionality in-house?
If I buy these songs on your service – and they’re locked to my phone – what happens when I upgrade my phone in six months’ time?
Well, I think you know the answer to that.
I think we do.
Can you really expect people to buy music that’s locked to a device they upgrade every 12 to 18 months?
I didn’t realise phones were churning that quickly in the marketplace these days.
Then you might be in the wrong job Hugh.
Still, you have to give him credit for trying…