In what I believe is a change from the previous .mac trial model, Apple is now requiring potential customers to enter credit card details in order to test mobileme for 60 days. That in itself isn’t too bad, but the trial membership will now also automatically be upgraded to a full membership unless you cancel the subscription during the trial. I think requiring users to opt-out these types of trials always seems a bit dubious and isn’t the most user-friendly approach to take.
I suppose it helps to prevent people from “freeloading” by using multiple email addresses to use the service for multiple trial periods, but I find it hard to imagine anyone actually bothering to do that (especially considering some of mobileme’s features have excellent free alternatives). But I’m sure some people who have a more casual interest in the new services and want to ‘try before they buy‘ may be inclined to not bother signing up for a trial because of this.
Ideally I see a trial model where users are encouraged to enter Credit Card details, but are presented with a simple dialog window at the end of the trial period that offers a single-click option to automatically upgrade to a full membership. Sure, Apple would miss out on a few customers that simply forget to cancel the subscription, but I think the customers retained anyway would appreciate the entire experience all the more due to the “pro-customer” approach.
Tags: apple, Mac, mobileme, signup
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