Posts Tagged "amazon"

4 things Amazon’s Kindle 2 has learnt from the iPod

Posted on Mar 15, 2009 in Featured, Opinions

When Amazon first introduced the Kindle, many pundits were already comparing it to Apple’s introduction of the original iPod – predicting it would be a similar game changer for the book industry as Apple’s device was for the music industry. But the device’s design and marketing seemed slightly out of date for such a cutting edge device. Whilst very distinctive, it was hardly the kind of gorgeous design that gets heads turning.

Amazon’s marketing and redesign efforts for the introduction of the Kindle 2 have shown that Amazon has taken the criticism seriously and has made mimicking Apple’s success their new strategy: