• Select “More Options” on the results page
• From the sidebar, select “Fewer shopping results”

And you’re done! Google will hide most of the shopping results, making it easier to find reviews, tips and other product information.

The dreaded beachball of slowness starts cropping up, new tabs take a while to load and memory usage seems to go through the roof.

By setting themselves the target of speed, reliability and efficiency first, Google is addressing all the frustrations typical of other browsers. By making the browser multi-process based, they also have a fresh technological approach that might mark an interesting new direction for browser design.

I predict people will complain about the lack of certain comfort features at first, but at least for my personally, the quickest, most stable browser wins every time.

The comic explaining the design choices behind the browser is particularly interesting and a fantastic way to explain what makes the browser appealing to a non-technical audience. It outlines how Google has basically leveraged the fact that a google search is how most web browsing is begun nowadays and built the browser accordingly using this experience.

More competition for Firefox and Safari can only be a good thing, but they’re still only competing for ~30% of the market. 

Consider this scenario: Google puts a link to Chrome on the Google homepage, reaching the other 70% of users running Internet Explorer currently blissfully unaware of browser alternatives.

Mark my words: The chairs will be flying in Redmond come Wednesday.